A groundbreaking paradigm that takes a scientific approach tomarketing practice Top executives at the renowned Zyman Marketing Group introduce arevolutionary new method for marketingmanagers—Enterprise Marketing Management(EMM). EMM systematically links marketing to all the essentialfunctions within an organization, realigning the enterprise to putmarketing efforts and customer service at its core...
Hardcover: 256 pages
Publisher: Wiley; 1 edition (May 2, 2003)
Language: English
ISBN-10: 0471267724
ISBN-13: 978-0471267720
Product Dimensions: 6.2 x 0.9 x 9.2 inches
Amazon Rank: 2651109
Format: PDF Text TXT book
reviews: Book has a very interesting name and for some point book does fulfill expectations but... book is too much trying to find relevance for marketing function not to explain the relevance of marketing in corporate environment...book is written in a way "...
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